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NewsLine |
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Law | Business | Information | Research | Surveys |
January/February 2006 |
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ALM Research is a business within ALM Media, Inc. separate from the Editorial Division. ALM Research does not play a role in the surveys published by ALM's publications such as The American Lawyer and The National Law Journal, but works with the data from their surveys after it is published. ALM Research conducts and publishes other independent research identified as ALM Research products. NewsLine is a free bi-monthly electronic newsletter published by ALM Research. If you are receiving this issue as a forward and would like to become a subscriber, please sign up here.
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In This Issue |
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Inside Information: The Heart of ALM Research |
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§ For Your Information |
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Ellen joined ALM Media in January 2001. In addition to ALM Research, she is responsible for the company's content licensing activities, including reprints and permissions. ALM's research division was formed in 2003 and initially focused on marketing electronic versions of the key ALM lists, law firm business reports, and custom research. The following year the group partnered with Alacra, a business information aggregator and technology company, to design and build almresarchonline.com. That site was launched in January 2005, and in the ensuing year, has become a staple of law firm business and competitive intelligence research.
According to Ellen, the primary audience for ALM Research products and services consists, generally, of legal business professionals: CMOs, business development officers, everyone in the firm who drives business development. "Librarians and other knowledge managers are also a large part of our market," she says, "as they are usually responsible for purchasing information for others within the firm or legal department. And of course people and firms who are doing business with law firms are also very interested in the information and services we provide through ALM Research."
The goal for the research division, Ellen says, is not just to provide information to legal business professionals, but also to provide good benchmarking information and tools. The core data in the ALM Research database focuses on the top 350 law firms in the world, she says, but the database is gradually expanding beyond that. "The key information used to populate the database is of course the rich body of information acquired and published by the editorial side of ALM. But we're constantly monitoring the needs of our market to identify information and acquire it even if it isn't being published by our newspapers and magazines." To that end, ALM Research has begun doing original research and surveying, and later this year will launch its second annual business development practices survey, a new knowledge management survey, and a new survey on law firm outsourcing. They do custom surveys and reports for individual clients as well. This newsletter and the ALM Research Blog are the latest efforts to connect and communicate with the key audience for information about law firms and the legal industry.
Ellen has more than twenty years of experience in the professional publishing and information industry, primarily in the legal market. Prior to joining ALM, she held the position of Senior Director, National Publishing at Lexis Publishing where she was responsible for the management and development of print and online legal research products. She worked in various editorial and publishing roles at Matthew Bender & Co.; a legal publisher subsequently acquired by LexisNexis, and in 1997 was named the Times Mirror Professional Editor of the Year for her work in leading a project that focused on rewriting and restructuring print content for conversion to electronic environments. Prior to pursuing a career in publishing, she practiced law. Ellen holds a JD from New York Law School, and a BA in English from Pace University.
The industry conference she usually attends, and where you will frequently find Ellen at the ALM trade show booth, are LMA, the law librarian conferences, and "some of the content conferences." This year, for the first time she will be attending the Book Tech Conference & Expo (March 22-22 in New York) and will be part of a panel called "A Strategy for Rich Data." Look for her there, and tell her you read about her here. She will be very pleased to hear it. |
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§ Editor's Notes |
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§ Now Available: Products & Services |
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If you do not wish to receive ALM Research NewsLine, please send an email to takeofflist@alm.com. If you have any questions or experience any problems, please send an email to almresearch@alm.com or call 888-770-5647. ALM Research, 345 Park Avenue South, New York, NY 10010. |
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Copyright 2006, ALM Research | Contact Us |
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